Your website says a lot about who you
are. Our staff will work with you to create a web site that fits your corporate
goals to create the image that you want to convey to your customers. From general
informational web sites to full blown e-commerce shopping sites, Batten Technology Group is
your one-stop shop. For your convenience, we offer domain registration, site
hosting, and of course...development.
Consider the following reasons to go online
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You sell your own products and/or services. While you can
handle transactions off-line using your phone, mail, and fax, your customers are
increasingly asking for the convenience and full service offered through an online
internet capability.
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You want to attract a larger number of customers. If you can get people to come to it, a
Web site can help you save time and effort. A well-designed site will explain your
business, products, and services. The traffic you attract may also yield potential
business partners, advertisers, or joint ventures.
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While your business is successful, the administrative work involved in transacting sales
off-line is time-consuming. Having a Web presence will free you up to focus on expanding
your business, devising new strategies, or supporting your clients.
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You are still doing business by phone or fax, but all your competitors offer online
convenience. You need to bring your business online simply to offer the same level
of customer service that buyers have come to expect in your industry.
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You are a Consumer-to-Business company. While you know that personal contact is
essential in many Consumer-to-Business enterprises, having your company's services
described in full detail -- with interactive capability on a Consumer-to-Business Web Site
-- will cut down on your initial travel to prospective customer locations and help to
narrow down or pre-qualify leads.
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You are looking for a way to advertise and attract business locally as well as
nationally. Direct mailings, phone calls, and fax services are expensive and
ineffective. A Web site will give you universal exposure, 24/7. You are
willing to deal with the work involved in serving customers in different geographic
regions, and finding the staff to accommodate new markets.
According to an Ernst & Young e-commerce study, there are several broadly defined
features that "e-customers" whether they are dealing with
Business-to-Business or Business-to-Consumer sites -- value in an online business Web
site. In order of importance, they are:
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Clean design and ease of use
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Strong sense of individualistic branding of the product or services
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Brand recognition
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Prominence on popular search engine sites, portals, and industry communities
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Aggressive online advertising
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Competitive or aggressive pricing
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The cachet and trustworthiness that comes with being first to market
The study shows that it is crucial to build brand awareness, have quality content in
order to influence purchasing decisions, price low-ticket items aggressively, and make
using and navigating your site easy, fun, and quick.
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73% abandon sites if more than two or three clicks are needed to find information they
need. Online shoppers value speed and convenience.
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83% abandon sites quickly if the navigation is cumbersome.
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64% make their high-ticket purchase decisions based on online information, while 62% of
consumers say online information influences their retail purchases.
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93% of visitors use the Web to find specific product or service information. The same
percentage shop by brand when buying high-ticket items.
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